Using your eBooks, e-reports and e-courses is a great way to build your list. You can use all these things as an “incentive” for joining your affiliate program as a “thank you” for visiting your web site or as a “bonus” when someone purchases a product or service from you.

A lot of e-Businesses use them but some are make two big mistakes when they do.

Mistake number 1: They upload these things to their web site and publish the download link without capturing a name or an email address. They are missing the point of using these things. The point is to build a list. You don’t market to ghosts.

Instead of uploading your items to your server and just publishing the download link, be a little smarter. Set yourself up a mini-site where you can direct people to and for the price of their email addresses and names they can have the link sent to them.

Now you not only have a person to market to, you also know they are interested in your product or service. Presto! Your list just grew.

Mistake number 2: They just don’t take the time to customize eBooks, etc with their own links inserted into them. The thing is….if you are giving away an eBook with someone else’s links in it then all your marketing is paying off all right….for the person whose links are in the eBook. Why would you do that? You are working for them instead of helping yourself.

So do you want to be “they” or do you want to use eBooks a little smarter? Take the trouble and go to the expense of getting a customization license. It’s worth it. If others don’t…then they will be marketing for you. Search the Internet for “customization license”.
Leverage on Email Marketing

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